Keep each market distinct.
A shared identity should not send a Michigan customer into another state's shopping experience. State selection, store navigation, and market-specific content help visitors stay on the relevant path.
Michigan Marketing
Marketing and website work for Michigan retail businesses, with case studies from Eleven Cannabis Co. in Berkley and Capital Dank in Battle Creek.
Make the right store easy to find.
A customer planning a visit to Berkley needs a different destination from someone shopping in Battle Creek. The Michigan work connects brand identity with the details that make a store useful: its menu, offers, location, and next step. David Jacob works with businesses nationwide from Oklahoma City.
Connect discovery with a visit.
Store pages need practical answers as well as a strong first impression. Location details, current shopping destinations, and clear contact options give customers a route from research to action.
Carry the brand beyond the homepage.
Website content, promotional creative, and return-visit pathways should feel connected. The case studies show how a single-store business and a multi-state retailer approach that need differently.
Work connected to Michigan.
Eleven's website serves its Berkley storefront. Capital Dank's Michigan experience serves Battle Creek within a brand that also operates in Oklahoma. Explore the website and creative decisions behind each customer journey.
Multi-location retail / Oklahoma + Michigan
Capital Dank
One retail brand across two states, with a complete shopping journey for each store.
Multi-location website, local search, CRM, campaign creative
Retail / Metro Detroit
Eleven Cannabis Co.
A recognizable Berkley storefront brought online through distinctive design, live shopping, and ongoing creative.
Website, local search, CRM, campaign creativeServices to consider.
Start with the business and the customer journey. A consultation helps define the right scope.
Before we get started.
Which Michigan businesses are represented?
The work shown here includes Eleven Cannabis Co. in Berkley and Capital Dank's Battle Creek location. The full case studies explain each engagement's scope.
How would a new Michigan engagement begin?
Start with a consultation about the business, its customers, and its existing website. We can review store discovery, the customer journey, and the work required before defining a scope.