About D.J.
Born in Oklahoma City. Trained in advertising. Wired to connect creative ideas to real business problems.
Creativity creates attention.
Execution creates value.
I'm D.J. Schmitt, born and raised in Oklahoma City. I graduated cum laude from the Gaylord College of Journalism and Mass Communication at the University of Oklahoma with a Bachelor of Arts in Advertising.
Working across local services, retail, apparel, and consumer brands reinforced a simple belief: there is no magic channel. Understand the business, understand the customer, then build the right system around both.
I use AI within my marketing practice to research competitors, identify gaps in a business’s digital presence, and get from insight to execution faster. I also help clients put those tools to work through practical setup, training, and workflows for follow-up, customer communication, and recurring audits.
Studying the perceptual process at OU changed the way I approach that work. Exposure, attention, and interpretation gave me a way to understand what happens before someone chooses a business. That perspective still shapes every project.