Campaign strategy
Audience, offer, channel, landing page, and funnel alignment.
David Jacob / creative + performance
Paid Media
Campaigns built around a sharp offer, strong creative, clean measurement, and the numbers that actually matter to the business.
Attention is rented. The outcome still has to be earned.
I build and manage paid search and social campaigns with a focus on message-market fit, conversion tracking, creative iteration, and responsible budget decisions.
The objective: make the path from attention to revenue cleaner.
Creative + copy
Ads designed to earn the next second of attention.
Optimization
Ongoing decisions based on meaningful performance signals—not vanity metrics.