Bring Capital Dank's stores, promotions, and customer accounts into a consistent digital experience that helps each visitor find the right place to shop.
The business
Multi-location retail / Oklahoma + Michigan
The work
Multi-location website, local search, CRM, campaign creative
The engagement
Multi-location digital + creative partnership
The challenge
A customer in Norman needs different information from a customer in Battle Creek. Inventory, offers, directions, and store details depend on location, while the parent brand still needs to feel familiar. The website had to make that complexity easy to navigate and give each store a useful local presence.
The approach
Made location the organizing decision. Visitors choose a state and store, then enter an experience with relevant navigation, menu links, offers, and contact information. The design carries Capital Dank's black, white, and green identity through that journey, while original campaign creative gives the brand a consistent voice between visits.
The location choice shapes what comes next: a store homepage, its shopping menu, relevant deals, and practical visit information. On the Norman page, for example, the storefront, local phone number, hours, and directions appear alongside routes into the menu. Customers can explore a product category or plan a visit from the same place. This structure also lets the wider brand introduce every location without flattening them into one generic page.
Each location has content grounded in the surrounding area. Norman's page references the OU area and nearby communities, then answers questions about ordering, pickup, and visiting that specific store. Shared design and navigation maintain recognition across markets; individual photographs and local details give the customer evidence that they have reached the right business.
Campaign artwork earns attention, but the destination has to make the offer useful. Dedicated deal paths and access to the current store menu connect promotional interest to available products. Dank Account and app links give returning customers an accessible route back. The broader engagement includes CRM audience management and customer messaging alongside website upkeep and original Adobe campaign artwork. Promotions have a consistent identity and a relevant destination across the website and customer communications.
What I built
The customer experience
A customer can move from choosing a location to its menu, deals, and directions within a consistent experience.
Individual stores have pages that explain their location, nearby communities, and visit details.
Promotional creative has a relevant destination, with account and app access supporting return visits.
