The challenge
Start with the customer.
A homeowner looking for lawn care and a commercial property manager arrive with different questions. The new site needed to serve both while showing the breadth of Greenline's work.
Greenline Lawn Management
Show the quality of Greenline's field work and help property owners find the service they need.
The business
Residential + commercial services / Oklahoma
The work
Website redesign, local search, inquiry capture
The engagement
New website / preparing for launch
The approach
Give the work a direction.
Created distinct residential and commercial journeys, paired each service with relevant project photography, and carried the brand's green and navy through a more complete landscape-focused design.
Separate the property owner’s questions.
Residential and commercial services have their own navigation and content. Homeowners can explore care for their property, while commercial decision-makers can find services relevant to larger grounds and ongoing maintenance. Service-area pages connect those choices to the Oklahoma City market, with a quote path that continues into Greenline’s existing HubSpot setup.
Let the field work carry the proof.
Real project photography is matched to the service being described, including commercial work in commercial content. The owner’s introduction remains part of the story, while green and navy styling and landscape details make the site feel connected to the business. The screenshots show the new deployment; the redesign is presented as a preview until its customer domain is connected.
What I built
The details that
make it work.
- Residential and commercial service architecture
- Project photography matched to each service
- Service-area content and search foundations
- Responsive design and HubSpot quote forms
The customer experience
What the work makes possible.
Separate service journeys help each type of customer find relevant information.
Real project photography shows the work behind the business.
Quote forms connect interest to a practical next step.